An illustrative scenario of how we would work.
The challenge
Picture an online shop with good products and few visitors from Google. It spends on ads without knowing which ones sell, its product pages repeat the manufacturer’s description and it isn’t sure which channel brings in orders.
The solution
We would start by measuring properly: analytics with purchases as the goal and conversions linked to each campaign, to see which channel really sells.
For SEO, we would review the technical side (speed, indexing and category structure) and rewrite the categories and product pages with the most potential first, based on what customers search for. Alongside that, we would organise the paid campaigns: Google Shopping for the catalogue, search ads for the highest-margin products and social media to win back people who visited the shop.
Every month we would review the results with the shop and move the budget towards what works.
Technologies
- Google Analytics 4
- Google Search Console
- Google Ads
- Google Merchant Center
- Meta Ads
- Google Tag Manager
The result
The shop should be able to see each month how many orders each channel brings in and what each one costs, and decide where to invest based on data. Search traffic takes time to grow, but it is traffic the shop owns and doesn’t pay for per click.