An illustrative scenario of how we would work.
The challenge
Picture a professional firm with an old website that nobody updates. Visitors can’t easily see which services it offers, the site doesn’t appear when people search for their problem and the team relies on an outside person to change a comma.
The solution
We would propose a WordPress website with one page per practice area, written in the client’s language rather than jargon, and a contact form that asks only for what is needed.
The blog would be the key piece: articles that answer the questions clients ask in meetings, on a schedule the firm can keep up with. We would train the team to publish and edit on their own.
We would take care of speed, mobile reading, local SEO and the legal and cookie texts, and measure which articles bring in enquiries.
Technologies
- WordPress
- Block editor
- Google Search Console
- Google Analytics 4
- Google Business Profile
The result
The firm should have a website that explains clearly what it does, that it can update itself and that, over time, brings in enquiries from search engines. It would also learn which topics interest its future clients most.